Single-site dealers
Want a small range with their name on it that does not need a container to start.
Wants · a range, not a pallet
Dealership Branded Apparel: Your Name on Gear People Actually Ride In
Most dealership merchandise is a printed tee and a cap. It sells once, to people who already walked in. The gear your customers wear on the bike is the shelf where your name stays visible for years — and it is the shelf most dealers never fill, because the factories that make it want container quantities.
Who this is for: single-site dealers, groups, service centres and importers
Four kinds of dealership buyer, all trying to put their name on something worth wearing.
Dealer groups
Need the same range across several sites with one consistent look and one re-order route.
Wants · one route for all sites
Service centres and workshops
Want durable crew wear their own staff will keep wearing after the first wash.
Wants · crew wear that survives
Importers with a retail arm
Run both a wholesale programme and a shop, and need the shop range to feel different from the brands they carry.
Wants · a range of their own
The starter range: what a first order actually looks like
A range is two to five styles at fifty pieces each — not one style in bulk. You learn which of them sells in your shop, and you learn it in one season rather than three.
01
Workshop crew wear
Worn · in the workshopPolos, work shirts and softshells your own staff wears every day — the best advertising a dealership has, and the piece most often left out.
02
One on-bike piece
Worn · on the roadA jacket, riding shirt or gloves built on our riding blocks, with the armor pockets that garment needs.
03
One off-bike piece
Worn · everywhere elseA hoodie, tee or cap, where the badge and the fabric weight decide whether it gets worn twice or for two years.
04
A seasonal test
Worn · for one seasonA summer mesh piece or a winter item, ordered smaller as a test rather than a commitment.
Your name goes in four places on one garment
Scroll: each of the four lights up in turn. Each one has a different lead time and a different minimum, which is why they are decided together at the start.
- The outer markEmbroidered, printed or transferred on the chest, back or sleeve. This is the one people see on the road.
- The neck or inner labelWoven or printed, with your name, the size and the composition. This is what a customer sees when they pick it up.
- The hangtagCard, string and your logo. This is what makes a rail look like a brand rather than a box of stock.
- The carton markYour codes on the outside, so your own receiving and stock system works without anyone opening a box.
Why all four at onceEach has a different lead time and a different minimum. Added one at a time as somebody remembers them, they become four separate delays instead of one decision.
Choosing what goes in the range, by where it is worn
Workshop, road and off-bike are three different garments with three different lifetimes — and mixing them is what makes a range look considered instead of like a merch table.
Workshop crew wear
Judged on · the washWorn daily and washed constantly. Durability and how the badge survives matter more than fashion.
On-bike gear
Judged on · the fit in positionBuilt on our riding blocks with the armor pockets the garment needs — the fit is what stops it being merch.
Off-bike pieces
Judged on · weight and badgeHoodie, tee or cap. The fabric weight and the badge decide whether it gets worn twice or for two years.
Seasonal
Judged on · sell-throughA summer mesh piece or a winter item, ordered smaller so a wrong guess costs a test rather than a season.
Worn by
your own staff
your own staff
The garment your service manager wears every day is seen by more customers than any poster in the showroom.
Your logo lands differently on every fabric
A logo is not one file. Each fabric gets its own, and they are matched to each other so the badge on the hoodie and the print on the shirt read as one logo under daylight.
| Fabric | Route | What decides it |
|---|---|---|
| Embroidered | Thick enough to carry a dense badge, with backing behind it. | |
| Printed | Sublimation puts the colour in the fibre, so nothing sits on the surface to crack. | |
| Heat transfer | A dense stitch on a light knit puckers; the mark goes on the surface instead. | |
| Transfer only | A needle hole is a leak path straight through the membrane. | |
| Patch or perforation | A needle hole in a hide is permanent, so placement is fixed first. |
One logo, two files, two rooms
The thread version is digitized for the fleece it sits on, and its colours are matched against the printed strip under a daylight lamp, on the actual fabric — not against a thread chart. That is why a matched pair reads as one mark rather than two cousins.
It is also the single thing most dealership ranges get wrong, and the reason is ordinary rather than technical: each garment is ordered separately, often months apart, and nobody ever puts the two of them next to each other until a customer picks up the hoodie while wearing the shirt they bought last season. Matching them at the file stage costs one photograph and ten minutes. Matching them after the run costs a run.
How to check itAsk to see your logo on two different fabrics side by side before the run. If they do not match in that photo, they will not match on the rail.
Minimums, and three ways to start smaller
Fifty per style is the floor — and there are three legitimate ways to stay near it
50PCS / STYLEThe floor, per style
2–5STYLESWhat makes it a range
What does not lower a minimumAsking for fewer pieces of a fully custom garment. The cost sits in the setup — pattern, marker, changeover, first-piece checks — not in the fabric.
01
Same style, several coloursColours share a pattern and a marker, so a 50-piece style can run as two colours without a second setup.
02
Shared blocks across stylesA polo and a work shirt built on the same block cost less to develop than two unrelated garments.
03
Decoration-only on a built styleYou take one of our existing styles and only the branding is yours — the fastest way into a first range.
4PLACESOuter, neck, hangtag, carton
50PCS / STYLEWhere a branded range starts
25–35DAYS REPEATBulk, from the archived block
3INSPECTIONSStart-of-line, mid-line, final
The second order should be an email
After a first order, your block, graded set, logo files per fabric, label artwork and carton plan are on file under your dealership's name. A repeat is then a quantity and a date.
Same range, more piecesNothing re-developed, nothing re-approved
25–35days bulk
Sublimated piece repeatedFrom the archived colour profile and strip
15days
New colour of an existing styleNew profile or thread match; pattern and grade unchanged
Profileonly
New style joins the rangeBuilt on a block you already have on file
Blockreused
What does not change quietlyThe block. Colours change easily and sizes come from the graded set, but a block change is a fit change — and your regulars will notice it before you do.
Quality, in the words a dealership cares about
Three inspections on every run — and one decision made before the run that matters more than all three.
01
Start-of-line
The first piece of each size is measured against the signed size sheet before that size runs.
02
Mid-line at 20 percent
Pieces pulled across sizes rather than from one bundle. A failed check stops the line.
03
Final
Every piece checked before packing — repaired or remade rather than shipped and sorted out later.
Packed for a shop, not for a warehouse
Cartons and hangtags arranged so a range goes on a rail the day it arrives.
For dealership orders, cartons are packed by style and size curve with the hangtags already attached, so the range goes from box to rail without a tagging session in the back room. The carton marks carry your style codes, and a packed-carton photo set is sent before shipping.
- Hangtags attached, not bagged — the difference between a morning and an afternoon.
- Carton marks in your codes, so your stock system works without opening anything.
- Photo set before shipping, so a mismatch is found in our warehouse rather than yours.
How to check itAsk whether hangtags come attached or in a bag. It is a small question that tells you who the packing was designed for.
Your logo, our range
Send your logo and what you want in the range, and we will come back with a spread
Our side of the line, and yours
A short boundary stated up front, because a dealership's worst experience with a factory is almost never a fault in the garment — it is almost always something nobody actually agreed who owned until the week it mattered.
We do
Develop the range with youMake it, and brand it in four placesPack it to your plan, taggedShip it with matching documents
We do not
Certify protective equipmentHold stock for youSell to your customersHandle your retail or clearance
You do
Decide the range and quantitiesOwn the artwork you send usChoose the armor you fitRun your own shop
Dealership quote: the six things to send
Send these six and Anna comes back within 24 hours on business days with a proposed range and the branding plan.
Your logo
Vector if possible; a photo of an existing garment if not.What you want in the range
Or tell us about the shop and we propose a spread.Quantities per style
Even roughly — it decides how the setup is shared.Label and hangtag wishes
Woven or printed labels, hangtag style, and whether you use barcodes.Your size mix
Or your market, and we propose a curve.The date
Season opening, a rally or a shop event — we count back from it.
The pages around a dealership programme
Where the range is developed, made, branded and repeated — in the order the work actually happens, from the first conversation about what should be in it to the carton that arrives tagged and ready for the rail.
Logo and range
Send your logo and what you want in the range, and we will come back with a spread
Anna replies within 24 hours on business days with a proposed range for your shop, where your name would go on each piece, what each branding route needs, and the lead time to your date.
Anna · Sales Manager
WhatsApp / phone: +86 177 0272 7677
Email: sales@runmotoapparel.com
Mon–Sat 9:00–18:00 (GMT+8)